What color is this dress ? ! ? ! ? ! REAL ANSWER BLUE AND BLACK! The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example White and gold or blue and black? What colour is the dress? London Evening Standard The Standard Is That Dress White and Gold or Blue and Black? The New York Times Zendaya Radiates Bridal Elegance in a Sculptural White Dress by Louis Vuitton Fifty Shades Freed Wedding Dress Interview Monique Lhuillier Where to Buy Monique Lhuillier Fifty Shades Dress